Sara Catania is vice president of digital media at NBC4 Southern California, leading the team that is developing and implementing a successful digital strategy across mobile, social and web at NBC4 Southern California, including audience engagement, high-quality original video, photo and written content and a compelling multi-screen experience.
She is charged with the primary responsibility for the growth of NBC4's digital platforms and tasked with extending and evolving relationships and partnerships across the station and the division, including news, entertainment, engineering, design, promotions and sales.
Since starting at NBC4 in March of 2011 as editorial director of digital media, she's won the first Sigma Delta Chi Award for NBCLA.com from The Society for Professional Journalists, for Deadline Reporting online, won the first Murrow Regional Award for NBCLA.com for a series on physical therapists and legal violations, and hosted the first digital fellowship in partnership with Asian American Journalists Assn, which resulted in the hiring of the fellow as an on-camera multi-media journalist. She was made vice president in December of 2013.
Prior to that, she helped bring Patch.com to California, launching dozens of sites for AOL's hyperlocal arm.
Sara is a contributing editor for the Los Angeles Times op-ed page and an adjunct journalism professor at the University of Southern California's Annenberg School for Communication & Journalism.
An avowed non-athlete, Sara ran the LA Marathon and lived to blog about it.
She is at work on White Girl in Bronzeville, a reported memoir/urban history about growing up in the midst of urban renewal on the South Side of Chicago, for which she received a research grant from the Graham Foundation for Advanced Studies in the Fine Arts.
Sara is the recipient of a John S. Knight Journalism Fellowship at Stanford University and a Katrina Media Fellowship with the Open Society Institute. She has been a reporter at the Los Angeles Times, the LA Daily News and the LA Weekly. Her work has appeared in (and on) numerous publications and websites including Mother Jones, the Huffington Post, California, Legal Affairs, salon, Asian Week, New America Media, LA Observed and the Los Angeles Times Magazine.
She lives in Los Angeles with her husband, two children, an Australian Shepherd and a bunny named Bunny.