Listening: Selected writings on audience and community engagement, from my work as chief storyteller for GroundSource
Listen Like a Journalist: Learnings and Opportunities From the Frontiers of Community Engagement
For years, GroundSource has been helping newsrooms directly engage with and listen to their communities. Now it’s taking a big step forward.
Ears to the Ground: From Seattle to Scotland, Tracking a Changing Journalism Landscape One Conversation at a Time
Since I started with GroundSource as chief storyteller in April I’ve had some interesting conversations about the state of journalism, of social media and everything in between.
Hear Me the Money: If News Organizations Embrace Engagement, Will $$ Follow?
The potential connection between revenue and engagement is a hot topic in journalism right now, for good reason.
Whether the news media can find success with high-touch approaches “optimized” for virtues like loyalty and trust is the big question of the day.